Tokyo based author and translator Matt ALT has a post today on old Japan about the history of anthropomorphizing tsunamis in Japan.
Japan a long history of the use cute mascots has can surprise characters in situations, the inhabitants of the West. In fact that is often more frightening or negative effect, a situation, the cuter the Visual description of it on official poster here.This may sound counterintuitive or there is even a little condescending at first, but if you think about start point well. While photos of damage or destruction say, probably people, turn away their eyes would cause this type of presentation attracts people in actually read the character-in particular of children, such as tsunami education must begin early.
Of course, it is impossible to know how many life public service campaigns like this in the 3-11 earthquake and tsunami stored. But the same as the old stone tsunami warning markers dotting the landscape found, these cute characters are another example, which are natural disasters never far from the minds of the people in Japan.
(via Sean Bonner)
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